MEET Bethanne

I'm a multi-dimensional healthcare marketing leader with 25+ years transforming how pharmaceutical and biotech companies connect with patients and healthcare providers. My career spans three interconnected disciplines—strategic marketing, creative leadership, and operational excellence—enabling me to architect solutions from vision through flawless execution.

As a Marketing Executive, I've developed go-to-market strategies across numerous therapeutic areas, with deep specialization in rare diseases and oncology. I translate complex clinical insights into commercial strategies that drive measurable market growth while improving patient outcomes. From Series A startups to Fortune 500 pharmaceutical companies, I've guided brands through every lifecycle stage.

As a Creative Director, I lead with human-centered design thinking, pioneering methodologies that unlock authentic patient and HCP insights. I've built and mentored creative teams at both established and start up agencies, fostering cultures where strategic rigor meets imaginative storytelling. My work has earned industry recognition for campaigns that balance regulatory complexity with emotional resonance.

As an Operations Leader, I've transformed cross functional teams into high-performing service organizations. I productize services, optimize workflows, and build scalable processes that enable teams to excel.  I ensure projects deliver on time, under budget, and beyond expectations.

What connects these disciplines is an unwavering commitment to putting human experience first. I believe the best healthcare marketing doesn't just promote products—it solves real human problems with empathy, insight, and innovation.  See my blogs for more...